Ensure an instant uplift in traffic to increase awareness in your campaign as 40% of people click on paid ads. Paid ads do not directly contribute to your ranking, but they do increase the number of overall clicks your website gets.

Closely monitored leads can be optimised further and increase traffic as well as the possibility of conversions. PPC adds narrow down your marketing efforts to generate leads in neighbouring cities and communities.

Obtain accurate data of visitors to your site as well as conversions. The reason for tracking your current conversion rate in the PPC campaign is to identify the areas to improve on and the campaigns to put a halt to. Those that are performing well will lead to an increase in conversion.

Gain valuable insights into your best performing keywords to attribute more cost-effective spending. The exact match keyword is specific. It only displays your ads in a PPC campaign when an internet user searches for the same keywords that you used.